This Beginners Guide To Facebook is a guide to using Facebook, but a basic, definitely a beginners guide to Facebook, to help you get off the ground. Our free PDF covers much more, if not everything else you need to know. However, I have created this short post as a beginners guide to Facebook for business and a little on advertising, to help you get running.
No matter what industry you are in, this should guide you to a better understanding of what you need. A lot of these points I have covered before, however, as part of my blog series on social media, I felt it was important to recover these simple points. This guide to using Facebook, it is only to be used as a starting point.
Beginners Guide to Facebook for Business
The first points to make when using Facebook for business is to not use your profile for business. Facebook doesn’t like it. It will often close your account. You should use a Fan Page. In this advertising and promoting your business, within certain rules, is fine.
You might find this helpful, How to build a fan page
The second thing you need to be aware of is using your company name in your name. What I mean is something like this… Alan “Amway” Bean. Facebook will shut you down without consideration. The rules for Facebook 2016 are only likely to become stricter
Beginners Guide to Facebook Advertising
Advertising itself is a totally different area, however, I wish to point a few things out. that you need to consider when advertising. There are two ways you can advertise. The first is to advertise directly what you have. The second is attraction marketing. The benefits of using Facebook for either is simple, You can aim your marketing to a certain type of person. You can look at age, interests, and many other aspects. Remember how much information you put into Facebook.
This is often done on a cost per click. You create an advert based on what you offer, and everytime someone clicks on it, you pay. There are variations on this like video-based adverts, This is a basic formula that works, f you can afford to spread your advert over a great area, or as per Facebook, can afford a lot of clicks before getting people saying yes.
This is where I suggest your focus should be. It is the newest way of advertising and probably would never have started if it wasn’t for Facebook and other social media. You are not looking at making sales, you are giving information and advertising where you are to get that information, for free. Again this may involve cost per click, but for most, there is little cost involved. You do need a Blog, a place where your content is seen. You then promote this information, to get people following you. After a while, you will get people connecting with you, and asking to join with you.
So why choose Attraction Marketing?
With the older cost per click, you have to constantly feed money into your advertising to build your team, but attraction marketing doesn’t need that. Attraction Marketing works especially well with Facebook and offers extremely low cost. After a short while, people share your content with friends and teammates. It then soon gets to a state where people are searching for you. Now it is important to state this is not a quick way of building a team and does take effort putting content out regularly, but the rewards are a lot bigger and cost a lot less.
If you found that interesting, this might help further, Attraction Marketing Intensive course
You may find this video of interest
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