Using Pinterest for marketing should be part of your social media marketing plan.
Pinterest, I used to think, was just some sort of site for swapping cooking tips or fashion ideas.
I saw Caroline looking at craft ideas, and thought this was something that had nothing to do with social media. It was only when watching a webinar with Ray Higdon and Brian Finale that I realised I was missing something Massive.
I am not saying this should e the major part of your marketing strategy, but using Pinterest for marketing can be a clever mover.
Before I go too deep into why I started using Pinterest for marketing, here are some simple facts about Pinterest.
- There are currently 100 million active members each month
- A total of 176 million registered users
- 85% of the users are women (so was I correct thinking it was all about crafts?)
- Only 30% use other social media, yes these are people you would miss if you just used Facebook etc.
- 12% miss spell Pinterest when searching for it. The most common miss spelling is Pinterest. Pinterest does make sense, but it is Pinning Interests, Pinterest
- 67% are under 40
- 47% use it every week
- 9 million have connected their facebook to Pinterest
Why and How you should be using Pinterest for business
Pinterest is an easy tool to use, and like Facebook, is all about sharing. You can share your blog, images, quotes even videos
Your Pinterest marketing strategy should focus on giving content, promoting yourself doesn’t work here. In the video, I cover the basics of Pinterest Training, but here what you do.
Firstly have a Pinterest share button on your blog, and share every post, but share them into a board within your Pinterest account.
When you have filled in the basics of your Pinterest account, which can be one using your Facebook account, or simply typing the info in. Then it gives you the option of creating a board. Name it appropriately, have a look at ours if you want to see what we do.
If you see anything of interest, pin it.
Keep things to certain boards
People follow you and follow others you feel appropriate. When using Pinterest for marketing, the best way to build a following is by having a range of posts and sharing pins. Those from your blog will link back to your blog, as others will to theirs. It is a matter of sharing.
Don’t worry if what your looking for, I am covering more over the next few weeks
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