This is one of the most important lessons to learn. There are two key elements that are used in sales Firstly and what is always the most important, is creating a sense of urgency.
The second is making people believe there is scarcity on what you have to offer. These 2 points are covered in every sales course, in one form or another. I am going to cover urgency for your network marketing company in this post, and how it’s done.
You need to understand emotions are what people buy, not logic. You may need a new car, but do you need a cd player? for it to be in red? to have a nice interior? No, but emotionally, you like to listen to music, you like red and prefer comfort.
Emotions are what drive people, not logic.
People are very reluctant to change. I’m sure you will agree how much easier it is to complain about how you hate your job, partner, life, car, etc than it is to actually change anything. After covering that, you need to understand that when talking to people to leads you need to incorporate more than logic when discussing your MLM opportunity with prospects.
First of all, you need to forget the idea that everyone you talk to knows all about your opportunity. The fact is most have no idea, also you need to remember, people buy for different reasons to you know that most, as discussed before, but based on emotion. When creating a sense of urgency, stirring up emotion can be the most powerful and surprising way to get people interested in your opportunity.
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